A STRATEGIC OMISSION?! ANALYZING NYEKACHI'S ABSENCE AND DAMILOLA'S PLACEMENTS IN MISS UNIVERSE NIGERIA 2025

In what has become a growing topic of debate within the Nigerian pageant scene, new commentary has surfaced analyzing the conspicuous absence of former queen Nyekachi from the Miss Universe Nigeria 2025 competition. According to insider perspectives, her exclusion may not have been accidental, but rather a calculated move orchestrated by the pageant organization to control narrative dynamics and media visibility leading up to the finale.

It is suggested that the organization anticipated that Dammy, another high-profile contestant, would be capable of generating comparable public interest and attention as Nyekachi had in previous appearances. With both of them expected to compete in the same batch, organizers may have foreseen heightened pressure, potential division among supporters, and likely backlash that could have overshadowed the rest of the competition. To preempt such complications, Nyekachi was reportedly asked to step aside from the competition, effectively clearing the stage for Dammy to command the spotlight. However, while this maneuver placed Dammy at the center of attention, observers argue that the intent was never to secure a win for her. 

Rather, Dammy's role appears to have been more about visibility than victory. Analysts note that she was positioned as a prominent figure within the competition, drawing media coverage and public discourse, yet ultimately was not crowned. Instead, she was named the first runner-up without any international title. This outcome further fueled speculation when another contestant from the Top 5, rather than Dammy, was awarded the Miss Supranational Nigeria 2025 crown, a decision that many interpret as confirmation that Dammy’s participation was symbolic rather than strategic for placement.


This series of events has sparked questions regarding internal decision-making processes, transparency, and the ethics of competitive positioning within the pageant circuit. It also reflects the increasingly complex role of public perception and media management in beauty competitions, where visibility often becomes a tool used to steer audience attention, even if it does not ultimately lead to a title.

September, 1st 2025